ASB Summit | 2027 Specs
Punta de Mita, Mexico | August 24-27, 2027
Summit reimagined for connection,
experience, and growth.
We are excited to reimagine what ASB Summit looks like in 2027. Historically this event has centered around 20-minute small-group meetings. Based many years of feedback from our sales associates and vendor partners, we’re refreshing that structure to center deeper around connection. We’re confident this will result in attracting a demographic of even higher performers who are committed to propelling our shared growth. To enhance the exclusivity and overall experience, ASB has contracted a full property buyout, so that we will be the only guests onsite.
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Arrivals - times vary
Private shuttle from airport included
Welcome social - 6:00-9:00pm
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Morning Wellness Activity (optional) - 8:00am
Vendor Meet & Greet - 9:00am - 12:00pm
Brunch social format
Vendors positioned within conference space at cocktail tables to discuss product, benefits, and be available as a resource. Attendees move freely and get the lay of the land — who is here and what they offer.
Excursions - 12:00pm - 5:00pm
A wide array of options, coordinated by ASB. Sales associates and vendors sign up and go together. Included in the vendor package.
Pre-Assigned Dine Arounds - 7:00pm - 9:00pm
Mixed groups of vendors and ASB sales associates
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Activities & Connections
This is the window where vendors may schedule their own one-on-one time with sales associates in a social or suite setting (if upgraded). Or plan and organize your own added excursions. Partners who would rather spend the afternoon at the pool, beach, or bar with reps are free to do exactly that.
Morning Wellness Activity (optional) - 8:00am
Brunch - 10:00am - 12:00
Pool Party - 3:00pm - 5:00pm
Pre-Assigned Dine Arounds - 7:00pm - 9:00pm
Mixed groups of vendors and ASB sales associates
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Departures
Private shuttle will bring all attendees from resort to the airport
Presenter Package | $12,000
Package Includes:
Access to event for one (1) person
One run-of-house hotel room for 3 nights
(Tuesday, 8/24 – Wednesday, 8/25 – Thursday, 8/26)All ASB-hosted food, drinks and activities as outlined in the agenda + (1) hosted excursion
Private shuttle to/from hotel/airport
Option to be included in the post-event sample box for added product exposure (ship your samples to ASB’s distribution center; we ship direct to our attending ASB reps following the event)
Guaranteed rooming for up to 1 additional guest room at the Omni Pontoque (Must be booked and paid for separately by vendor).
Additional Member $1,000 (does not include hotel)
Access to event for one (1) additional team member
All ASB-hosted food, drinks, and activities as outlined in the agenda + (1) hosted excursion
Private shuttle to/from hotel/airport
Does NOT include hotel – ability to book an extra hotel room at our discounted ASB rate of $295++/night (run-of-house room)
Maximum of (1) additional guest room able to be added to each presenter package (exceptions: if you have two guests able to share a room; as we get closer to the event, we will open any available rooms back up to vendors).
Suite Upgrade | Optional add-on
One-Bedroom Suite Upgrade - $1,500
Upgrade your run-of-house room included in your presenter package to a one-bedroom suite for an additional $1,500 total
Includes separate living room with a sleeper sofa and separate bedroom with (1) king bed w/sliding glass doors that open to your own furnished terrace for outdoor dining and lounging
Plunge Pool Suite Upgrade - $3,000
Upgrade your run-of-house room included in your presenter package to a one-bedroom suite w/plunge pool for an additional $3,000 total
Includes expansive private terrace w/plunge pool, loungers, and extra space for outdoor dining and lounging outside of your one-bedroom suite with separate living room with a sleeper sofa and powder room and separate bedroom with (1) king bed
Suite upgrades provide additional space to host private business meetings or intimate social gatherings, creating more opportunities for meaningful networking.
We have two upgraded room options available. Suite numbers are limited and at a first come- first serve basis
https://www.omnihotels.com/hotels/pontoque-punta-de-mita/accommodations/suites
About the Attendees
Approximately 130 qualifying ASB sales associates, each at $1 million or more in annual sales.
Historically about half bring a spouse or partner. That percentage is expected to increase given the new format and location
Attendance is exclusive to Patriot-level partners
(40 spots available)
Product Sponsorships
We approach event branding with meticulous detail and care. Not just because we want it to look good, but because we’re creating a real-world case study in how merch and print can bring an event to life within various settings. This is your opportunity to showcase how your product plays a role in that.
We have plenty of product needs and ways to participate. From our pre-event Hype Box or products featured throughout the event such as lanyards, bags, journals, writing instruments, etc. Please reach out if you’re interested in consideration.
Summit Hype Box
This hype box is meant to engage qualifying attendees before they step foot on property. Prior to the event, our team merchandises a collection of products and apparel, all branded for the event, that is shipped to attendees a couple weeks before they attend. Recipients share on social media and are able to pack their items in preparation for Summit.
Hype Box Details:
QTY needed: 250-300
In-hands: July 2027 (products selected by May 2027)
Ship to: Glenwood Distribution Center
Attn: Summit 27 Hype Box
1300 Park Road
Glenwood MN 56334
If you’re interested in featuring one of your products, reach out!
Post-event Sample Box
Our Post-Event Sample Box is designed to get your products into the hands of qualifying attendees as soon as they return home from Summit.
With our new format focused heavily on experiences and engagement, opportunities to feature products and showcase samples during the event are more limited. The Post-Event Sample Box helps bridge that gap by giving you an additional opportunity to put your product directly in front of our associates—after the event, when they have more time to explore them.
Our team will work with you to collect the product you’d like to feature and coordinate delivery to our GDC. From there, we’ll handle the rest. We’ll kit all products together, prepare the shipments, and send them directly to qualifying attendees so their package is waiting for them when they return home from our event.
You provide the products. We’ll handle the kitting, shipping, and delivery.
How we’re prioritizing safety
Keeping our guests safe is always a top priority, especially when we’re outside of the US! Here are a few steps we’re taking to keep this event fun and safe:
Private shuttles to/from airport, coordinated through our Omni team
Full property buyout = only guests onsite will be ASB event attendee
Private hotel security
We encourage all attendees to complete STEP enrollment (Smart Traveler Enrollment Program) through the US government: https://mytravel.state.gov/s/step This free program alerts you of any risks in the area (weather, security, etc.) and gives the US embassy a way to reach you or your emergency contact if anything happens.
Testimonials
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Miles Wadsworth, President | Logo Mats
"Summit is a first-class event in our industry. We find it so valuable to be in connection with so many top distributors and suppliers within the promotional products industry. ASB has continued to set the bar for their members and also for the supplier partners that work with them. I would highly recommend attending anything you are invited.”
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Katie Kailik, Director of Sales | Peerless
"Summit is special because of the shared experiences that associates and vendors get to participate in together. Product changes. Pricing changes. Buyer trends shift. Pandemics happen!... Product, and everything that goes along with it, is in a perpetual state of flux. The only consistent element that any of us can rely on are the partnerships that exist between associates and vendors. Product sessions are a tool not a strategy. Sure, meetings provide space for an introduction, and they may even influence a few orders…but long-term, tangible growth comes from deeply rooted personal partnerships. The magic happens when relationships transition from “I know this vendor, I’ve purchased from this vendor” to “I know this person, I’ve spent time with this person, I trust this person”. And it’s in that transition to personal partnership that the truest sales growth happens.”
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Brian Deissroth, VP of Strategic Accounts | Hit Promotional Products
“I love the new direction of Summit. Moving on from required meetings to shared experiences creates more opportunities to connect, build relationships, and create memories. Meetings can happen anywhere….great experiences are what people remember.”
